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How to Argue with a Cat : A Human's Guide to the Art of Persuasion

 Jay Heinrichs (Author)

  • Publisher: Penguin Books Ltd
  • 144 Page / Published 2018-03-01
  • Category: Non-Fiction , Assertiveness, motivation & self-esteem
  • ISBN: 9781846149573
  • Language: English
  • Format: PB
  • CD/DVD:
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47.50 GEL

Author
author
 Jay Heinrichs

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If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You'll learn to: Perfect your timing - learn exactly when to pounce Get your body language, tone and gesture just right Think about what your opponent wants - always offer a comfy lap Lure them in by making them think they have the power The result? A happy, hopefully scratch-free, resolution. 'Jay Heinrichs knows a thing or two about arguing' The Times 'A master rhetorician and persuasion guru' Salon 'You got a bunch of logical engineers to inject pathos into their arguments ... it works!' NASA engineer