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Lateral Thinking: A Textbook of Creativity

Edward De Bono  (Author)

  • Publisher: Penguin Books Ltd
  • 272 Page / Published 2016-08-25
  • Category: Non-Fiction , Business & Bio
  • ISBN: 9780241257548
  • Language: English
  • Format: PB
  • CD/DVD:
Quantity

36.50 GEL

Author
author
Edward De Bono 

Edward de Bono. Edward Charles Francis Publius de Bono (born 19 May 1933) is a Maltese physician, psychologist, author, inventor, philosopher and consultant. He originated the term lateral thinking, wrote the book....

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THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right. 'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are' - Sir Richard Branson