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Management : : An Introduction

David Boddy (Author)

  • Publisher: Pearson Education
  • 728 Page / Published 2016-12-04
  • Category: ELT , Adult
  • ISBN: 9781292088594
  • Language: English
  • Format: PB
  • CD/DVD:
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Author
author
David Boddy

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This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.