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Strategic Brand Management: : Building, Measuring, and Managing Brand Equity

Kevin Lane Keller (Author)

  • Publisher: Pearson Education
  • 616 Page / Published 2015-12-01
  • Category: Other Publishers , International Curricula
  • ISBN: 9789332542204
  • Language: English
  • Format: PB
  • CD/DVD:
Quantity

279.50 GEL

Author
author
Kevin Lane Keller

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