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325.50 GEL
This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business. Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features: - Considerably revised structure to reflect student's knowledge as they progress through an international business module - Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business - New chapters on emerging markets and the environmental challenges facing businesses - End of part long cases to promote a holistic understanding of international business Online Resource Centre For registered adopters of the text: - Multimedia library - Instructor's manual - Suggested assignment questions - Additional case studies - Test bank of questions - Indicative answers for case study questions and assignment and examination questions For students: - Extension material - Interactive Map - Assignment and examination questions - Self-test multiple-choice questions - Key websites - Revision tips - Additional case studies - Case study questions and answers
